List of Articles تجارت الکترونیک

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  1 - A Managerial Examination of the Successful Parameters in the B2C Business
  shila mosammami mahmood moradi Asadollah Shahbahrami
  Currently, Electronic Commerce (EC) is a dynamic channel for trading. Because proposed simplicity and speed are competitive advantages which traditional organizations are unable to compete with them and thus not only individuals but also governments need its presence. A More

  Currently, Electronic Commerce (EC) is a dynamic channel for trading. Because proposed simplicity and speed are competitive advantages which traditional organizations are unable to compete with them and thus not only individuals but also governments need its presence. According to our study, the success of an EC system is arranged by 3 different categories named: Technical Characteristic View, Psychosocial Characteristic View and Managerial Characteristic View. But the managerial characteristic view is going to be argued in this research. Statistical population in this research has been 344 students of university of Guilan and their shopping behavior has been collected with offline and online questionnaires in a limited period of time. Consequently, extracted knowledge for further researches is argued in the following sections. Manuscript profile
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  2 - A proper method for the advertising email classification based on user’s profiles
  rahim hazratgholizadeh Mohammad Fathian
  In general, Spam is related to satisfy or not satisfy the client and isn’t related to the content of the client’s email. According to this definition, problems arise in the field of marketing and advertising for example, it is possible that some of the advertising email More

  In general, Spam is related to satisfy or not satisfy the client and isn’t related to the content of the client’s email. According to this definition, problems arise in the field of marketing and advertising for example, it is possible that some of the advertising emails become spam for some users, and not spam for others. To deal with this problem, many researchers design an anti-spam based on personal profiles. Normally machine learning methods for spam classification with good accuracy are used. However, there isn’t a unique successful way based on Electronic Commerce approach. In this paper, at first were prepared a new profile that can lead to better simulations of user’s behavior. Then we gave this profile with advertising emails to students and collected their answers. In continue, were examined famous methods for email classification. Finally, comparing different methods by criteria of data mining standards, it can be shown that neural network method has the best accuracy for various data sets. Manuscript profile
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  3 - The Ranking Lack of Success Factors of Electronic Commerce in Technical Infrastructure in Tile and Ceramic Factories in Meybod County
  edehghani edehghani
  The electronic commerce is considered as one of the strategies to maintain competitive advantage in the companies. To have a successful electronic commerce in each business, some requirements and infrastructures are needed in advance. "Technical infrastructure" is as th More

  The electronic commerce is considered as one of the strategies to maintain competitive advantage in the companies. To have a successful electronic commerce in each business, some requirements and infrastructures are needed in advance. "Technical infrastructure" is as the most fundamental and most important infrastructure for electronic commerce. In this study, a comprehensive model is presented that introduces the effective factors on the success of electronic commerce in the technical infrastructure and shows that how by using importance-performance analysis model, it can be possible to identify the undesirable infrastructure factors that lead to unsuccessfulness of electronic commerce in each business and prioritize them for improvement and, technical infrastructure of electronic commerce and it’s capabilities which are necessary for successful implementation will be reviewed and technical infrastructure factor that cause failure of the e-commerce in the tile and ceramic industry of Maybod county, as one of the main centers of ceramic and tile production in the world and the biggest exporter of tiles in Iran, will be evaluated using the " analysis of importance- Performance" method. The results indicate that the internal infrastructure as well as the hardware and software available in theses firms, have acceptable condition and non-use of electronic payments, poor public infrastructure (Internet), lack of enough human force and undesirable capability of websites, are the main factors for failure of electronic commerce in term of technical infrastructure in these firms, respectively. [dm1]   [dm1]بازنگری شود Manuscript profile
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  4 - Prioritization of e-commerce failure factors in technical infrastructure: Meybod city ceramic tile factories
  edehghani edehghani amir manian hasanali nemati
  20.1001.1.27170411.1395.8.30.2.4
  E-commerce is one of the ways to maintain a competitive advantage in companies. Successful e-commerce in any business requires pre-requisites and infrastructure. "Technical infrastructure" is the most basic and important infrastructure for e-commerce. In this paper, a c More

  E-commerce is one of the ways to maintain a competitive advantage in companies. Successful e-commerce in any business requires pre-requisites and infrastructure. "Technical infrastructure" is the most basic and important infrastructure for e-commerce. In this paper, a comprehensive model is presented that presents the factors influencing the success of e-commerce in technical infrastructure and shows how using the importance-performance analysis model, unfavorable technical infrastructure factors that cause e-commerce failure in any The business can be identified and prioritized to improve them, and the technical infrastructure factors that make e-commerce unsuccessful in the city's ceramic tile industry, as one of the main hubs of tile production in the world and the most important exporter of tiles in Iran. It is evaluated by the method of "significance-performance analysis". The results show that the internal infrastructure of these factories, as well as the capabilities of the hardware and software available in these factories, are in an acceptable condition, and factors such as not using electronic payment, poor public infrastructure (Internet), Lack of sufficient manpower and undesirable web capabilities Factory sites are one of the factors in the failure of e-commerce in these factories in terms of technical infrastructure, respectively. Manuscript profile
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  5 - A framework for architecture the electronic trust in e-commerce:online shopping segment
  amir Mohtarami Akbar amini
  20.1001.1.27170411.1402.15.57.15.0
  Today, e-commerce is rapidly expanding as a way of doing business in the modern world due to its advantages and benefits. The purpose of this study is to extract dimensions and criteria for providing electronic trust arrangements in B2C services, improving the internal More

  Today, e-commerce is rapidly expanding as a way of doing business in the modern world due to its advantages and benefits. The purpose of this study is to extract dimensions and criteria for providing electronic trust arrangements in B2C services, improving the internal processes of the business environment, and also determining the importance and priority of each criterion to ensure electronic trust in order to gain the trust and satisfaction of the customer. A mixed method of research is employed includes: litrature review, field study and opinion gathering alongside of statistical techniques. The statistical population includes all expert customers of online stores in the city of Tehran, among which random sampling has been done. Questions in the context of the electronic trust and provision of e-business services and their priority in relation to each other, are discussed through inferential statistics. The results of the data analysis show that there is a meaningful relationship between the 12 criteria identified and customer's trust. The results obtained in the context of the conceptual framework show the impact of three dimensions of psychological, technical and legal, according to the criteria and indicators of electronic trust Manuscript profile