E-commerce is one of the ways to maintain a competitive advantage in companies. Successful e-commerce in any business requires pre-requisites and infrastructure. "Technical infrastructure" is the most basic and important infrastructure for e-commerce. In this paper, a c
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E-commerce is one of the ways to maintain a competitive advantage in companies. Successful e-commerce in any business requires pre-requisites and infrastructure. "Technical infrastructure" is the most basic and important infrastructure for e-commerce. In this paper, a comprehensive model is presented that presents the factors influencing the success of e-commerce in technical infrastructure and shows how using the importance-performance analysis model, unfavorable technical infrastructure factors that cause e-commerce failure in any The business can be identified and prioritized to improve them, and the technical infrastructure factors that make e-commerce unsuccessful in the city's ceramic tile industry, as one of the main hubs of tile production in the world and the most important exporter of tiles in Iran. It is evaluated by the method of "significance-performance analysis". The results show that the internal infrastructure of these factories, as well as the capabilities of the hardware and software available in these factories, are in an acceptable condition, and factors such as not using electronic payment, poor public infrastructure (Internet), Lack of sufficient manpower and undesirable web capabilities
Factory sites are one of the factors in the failure of e-commerce in these factories in terms of technical infrastructure, respectively.
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