List of Articles فیس‌بوک

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  1 - Understanding the users’ initial trust of social networks
  Mohsen Akbari kamran zahedfar zahra ayagh
  Social networks are one of the types of social media which in recent years has been influential in the lives of internet users so that forms of social communication is influenced by the new media and in the future will play a more important role. On the other hand the t More

  Social networks are one of the types of social media which in recent years has been influential in the lives of internet users so that forms of social communication is influenced by the new media and in the future will play a more important role. On the other hand the trust is one of the major causes of satisfaction and repeat use of the online service.This research employs elaboration likelihood model to identify the factors affecting the users’ initial trust in Facebook and it express that users change their attitude via a dual route including central route and peripheral route. Central cues include information quality and service quality, whereas peripheral cues include system quality, structural assurance and reputation. Self-efficacy moderates the effects of central cues and peripheral cues on initial trust. The populations of this study are Iranian users on Facebook. Data for this study through contacts with personal pages and pages of general (relating to groups, cities, activities, university, etc.) active in the social network were collected. For this purpose, link of online questionnaire to provide them on the website docs.google.com. In this questionnaire was used a five -point Likert scale from strongly disagree (1) to strongly agree (5) and finally 406 questionnaires were collected according to schedule and Morgan Jersey, which are well to conduct research in the infinite. Questionnaire validity by the opinions of experts and university professors and its reliability through Cronbach's alpha were provided and represents optimum reliability. Data were analyzed with Smart PLS statistical software. According to the results of the independent variables in this study, self-efficacy, reputation and structural assurance respectively with path coefficient 0.47, 0.23 and 0.2 have the greatest effect on the initial trust and system quality has minimal impact on initial trust with amount 0.07. The results also indicate that self-efficacy moderates the effect of system quality on initial trust. Therefore, since the self-efficacy apart from the moderating role directly also has the greatest impact on initial trust; social network designers should be a special attention to this factor so that it's learn is easy and it's use process is clear and understandable for users. Manuscript profile
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - Understanding the initial trust of users in social networks
  Mohsen Akbari zahedfar zahedfar zahra eiagh
  20.1001.1.27170411.1395.8.27.2.8
  ۲٬۱۰۸ / ۵٬۰۰۰ Social networks are one of the types of social media that have been so influential in the lives of internet users in recent years that the forms of social communication have also been influenced by these new media and in the future the role will be far gr More

  ۲٬۱۰۸ / ۵٬۰۰۰ Social networks are one of the types of social media that have been so influential in the lives of internet users in recent years that the forms of social communication have also been influenced by these new media and in the future the role will be far greater. They will play more important. On the other hand, trust is one of the main factors of creating satisfaction and repeating the use of online services by users. Therefore, this research has used the possible expansion model to identify the factors affecting users' initial trust in social networks (Facebook) and states that users change their attitude through two central and lateral paths. Central indicators include information quality and service quality, and peripheral indicators include system quality, structural security, and reputation. Self-efficacy moderates the effects of central cues and peripheral cues on initial trust. The statistical population of this research is Iranian Facebook users. The data needed for the research was collected through the connection with the personal pages of people and public pages (related to groups, cities, activities, universities, etc.) active in this social network. For this purpose, the link of the online questionnaire designed on the docs.google.com website was provided to them. In this questionnaire, a 5-point Likert scale from completely disagree (1) to completely agree (5) was used, and at the end, 406 questionnaires were collected, according to the Jersey and Morgan table, to conduct research in the infinite society. It is desirable. The validity of the questionnaire was obtained by asking experts and university professors and its reliability was determined by calculating Cronbach's alpha and it shows the optimal level of reliability. Data were analyzed with SmartPLS2 statistical software. According to the results obtained, among the independent variables of this research, self-efficacy, reputation, and structural security have the greatest effect on initial trust with path coefficients of 0.47, 0.23, and 0.20, respectively, and system quality has the least effect on initial trust with It has a value of 0.07. Also, the results show that self-efficacy only moderates the effect of system quality on initial trust. Therefore, since self-efficacy, aside from the role of attitude adjustment, directly has the greatest effect on primary trust; Social network designers should pay special attention to this factor; So that it is easy to learn and the process of using it is clear and understandable for users. Manuscript profile