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      • Open Access Article

        1 - A Research Over the Obstacles and Influential Factors on Development of e-Learning Subjects from Perspective of Beneficiaries of CME Program in Jahrom University of Medical Sciences in 2012-2013
        maryam miri fazaneh alipour
        There is an increasing use of technology in an attempt to enhance teaching and learning in medical education, from the use of websites and virtual learning environments (VLEs) to interactive online tutorials to blogs and podcasts. Beneficiaries of CME programs did not s More
        There is an increasing use of technology in an attempt to enhance teaching and learning in medical education, from the use of websites and virtual learning environments (VLEs) to interactive online tutorials to blogs and podcasts. Beneficiaries of CME programs did not show interest in e-learning subjects and they showed more tendencies to traditional education. We conducted this study to assess the influential factors on development of e-learning subjects from the perspective of beneficiaries of continuing medical education (CME) programs in Jahrom University of Medical Sciences in 2012-2013. This is a randomized and descriptive cross sectional study. 976 people attending in CME program participated in this study on voluntary basis. Approval of doing research was taken from ethic and research committee of JUMS. They were evaluated through a valid and refined questionnaire including demographic information and 62 questions in 7 fields. Data were analyzed with T-test and Fisher’s exacts. Results:. In this study 66.3% were female and 33.7% were male: Instructional factors got the highest rank in development of e-learning materials and role of each field was assessed in e-learning are as below: Instructional factors: 28.37%, Technology: 24.17%, E-learning method: 28.26%, beneficiaries (24.83%), informative literacy (22.7%), references ( 19.07%.) and others(15.94%). Conclusion: Most of the participants believed that instructional factors are the most important one and having an organized program in development of E-learning is important too. It can be understood that the role of planners in programming is of the highest importance and special courses should be held to satisfy the needs of the participants. Manuscript profile
      • Open Access Article

        2 - The role of organizational factors on consumer buying behavior in social networks
        zohreh dehdashti shahrokh Mitra Daneshparvar vahid nasehifar vahid Khashei
        The clothing industry has seen great growth in social media in recent years. Many factors affect the purchase of clothing from social networks, and one of these important and influential factors is organizational factors. Therefore, the purpose of this study is to inves More
        The clothing industry has seen great growth in social media in recent years. Many factors affect the purchase of clothing from social networks, and one of these important and influential factors is organizational factors. Therefore, the purpose of this study is to investigate the organizational factors affecting the consumer in shopping through social networks. In this research, a combined method has been used. In the qualitative section, by reviewing the literature and interviewing vendors active in social networks, texts were prepared and coded. In the quantitative part, based on the initial model, a questionnaire was developed and distributed to 385 clothing buyers in networks. The structural equation method was used to analyze the data and the Sobel test was used to examine the mediating role. This study examines the independent and combined effect of organizational variables affecting people's trust in buying clothes through social networks. The results showed that information quality, transaction security, company reputation and company location have a significant effect on people's trust and consumer willingness to buy clothing through social networks.. Manuscript profile