A greedy new method based on the cascade model to calculate maximizing penetration in social networks
Subject Areas : GeneralAsgarali Bouyer 1 * , Hamid Ahmadi 2
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Keywords: Independent cascade model, penetration maximization, diffusion, social network,
Abstract :
In the case of penetration maximization, the goal is to find the minimum number of nodes that have the most propagation and penetration in the network. Studies on maximizing penetration and dissemination are becoming more widespread. In recent years, many algorithms have been proposed to maximize the penetration of social networks. These studies include viral marketing, spreading rumors, innovating and spreading epidemics, and so on. Each of the previous studies has shortcomings in finding suitable nodes or high time complexity. In this article, we present a new method called ICIM-GREEDY to solve the problem of maximizing penetration. In the ICIM-GREEDY algorithm, we consider two important criteria that have not been considered in the previous work, one is penetration power and the other is penetration sensitivity. These two criteria are always present in human social life. The proposed method is evaluated on standard datasets. The obtained results show that this method has a better quality in finding penetrating nodes in 30 seed nodes than other compared algorithms. This method also performs better in terms of time compared to the comparative algorithms in terms of relatively fast convergence.
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