ارائه مدل ارزش آفرینی در اکوسیستم کارآفرینی فناوری اطلاعات و ارتباطات
محورهای موضوعی :محسن پازری 1 * , منیژه حقیقی نسب 2 , جمشید عدالتیان شهریاری 3
1 - دانشجوی دکتری مدیریت کارآفرینی فناوری، دانشکده مدیریت و اقتصاد، دانشگاه آزاد اسلامی واحد علوم و تحقیقات
2 - دانشیار دانشکده علوم اجتماعی و اقتصادی، دانشگاه الزهرا-تهران
3 - استادیار دانشکده مدیریت، دانشگاه آزاد اسلامی - واحد تهران مرکزی
کلید واژه: فرایند کارآفرینی, اکوسیستم کارآفرینی, فرایند نوآوری, ارزش آفرینی, فناوری اطلاعات و ارتباطات,
چکیده مقاله :
فرایند کارآفرینی همواره با عدم قطعیت و ریسک پذیری همراه بوده است بنحویکه میتوان گفت خطرپذیری این فرایند بخشی پذیرفته شده از آن تلقی می شود. بکارگیری دانش و فناوری اطلاعات و ارتباطات در کاهش این عدم قطعیت بسیار موثر است . هدف از این پژوهش ارائه مدل ارزش آفرینی در حوزه فاوا است بنحویکه فعالیت های اساسی ارزش آفرینی در اکوسیستم فاوا و بازیگران مرتبط با هر فعالیت تعیین گردد. براى اين منظور با بهره گيرى از ادبیات موضوع و تحلیل فراترکیب ، دو مولفه اکوسیستم کارآفرینی (فعالیتها و بازیگران) شناسایی و سپس با استفاده نظرسنجی خبرگان حوزه فناوری اطلاعات و ارتباطات فعالیتهای اصلی برگزیده شد. بر اساس نتايج اين تحليل یک مدل مفهومی براى تبیین فعالیتهای کارآفرینی ICT محور مشتمل بر 12 فرضيه طراحى گرديد. در گام بعدی این مدل با استفاده از مدل-سازی معادلات ساختاری در جامعه آماری پارک فناوری اطلاعات و ارتباطات (پارک سجاد) مورد آزمون قرار گرفت که منجر به شناسایی 10 مسیر با بیشترین ضریب بارعاملی شد. سپس سازه هاى نهایی مدل با روش تحليل عاملى تاییدی شامل 11 مرحله و 48 فعالیت استخراج شد. در مرحله نهایی ارتباط بازیگران و فعالیتها باتوجه به تحلیل فراترکیب در قالب نمودار پای رسم شد.
The entrepreneurial process has always been associated with uncertainty and risk-taking, so it can be said that the risk-taking of this process is considered an accepted part of it.Applying information and communication technology (ICT) is very effective in reducing this uncertainty. The purpose of this study is to present a value co-creation model in the field of ICT so that the basic value creation activities in the ICT ecosystem and the actors associated are determined with each activity. For this purpose, using the subject literature and meta-synthesis were identified activities and actors of the entrepreneurial ecosystem and then the main activities were selected using a survey of ICT experts. Based on the results of this analysis, a conceptual model was designed to explain ICT-based entrepreneurial activities consisting of 12 hypotheses. This model was tested using structural equation modeling in the ICT Park (Sajjad Park), which led to the identification of 10 paths with the highest factor load factor.Then, the final structures of the model were extracted by confirmatory factor analysis method including 11 stages and 48 activities. finally, the relationship between the actors and the activities was drawn in the form of a pie chart according to the meta-analysis.
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