@article{ author = {Nikoosefat Rad, Zahra, Jafari, Pejman, Ahmadi, Farid}, title = {Prioritizing Virtual Reality Functions in the B2B Customer Journey Using the Fuzzy SWARA Method}, journal = {Journal of Information and Communication Technology}, year = {2025}, volume = {17}, number = {63}, pages = {187-203}, doi = {} }